Indian Institute of Management Udaipur Library

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1.
Marketing Channel Management : a customer centric approach

by Venugopal, Pingali.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (2).

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2.
Using Market Knowledge

by Deshpande, Rohit.

Edition: Material type: book Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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3.
Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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4.
Business Marketing Management : B2B

by Hutt, Michael D.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).

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5.
True Story : how to combine action to transform you business

by Montague,Ty.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harvard Business Review Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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6.
Legends in Marketing ; Vol.10- resource advantage theory the research tradition period

by Sheth, jagdish N.,Ed.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80092 SJN] (10).

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7.
The Science of Success : how market-based management built the world's largest private company / Charles G. Koch.

by Koch, Charles G. (Charles de Ganahl) 1935-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken John Wiley & Sons 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.409] (2).

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8.
Marketing Management: a cultural perspective

by Penaloza, Lisa.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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9.
Marketing Through Search optimization: how to be found on the Web

by Michael, Alex.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802854678] (1).

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10.
Managing Business Interfaces : marketing, engineering and manufacturing perspectives

by Chakravarty, Amiya K.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Springer 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.50688 CHA] (1).

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11.
Strategic Marketing

by Mooradian, Todd A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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12.
How to Write a Marketing Plan

by Westwood, John.

Edition: 4th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Kogan Page 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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13.
A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

by Trout, Jack.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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14.
Channel Champions : how leading companies build new strategies to serve customers

by Wheeler, Steven.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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15.
Marketing Services : competing through quality

by Berry, Leonard L.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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16.
The 22 Immutable Laws of Marketing

by Ries, Al.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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17.
The Marketing Whitebook 2013-2014 : decoding diversity

by Datta, Prosenjit | BusinessWorld.

Edition: 9th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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18.
Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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19.
The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

by Sweetwood, Adele [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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20.
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).

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